Italy is in the south of Europe, with most of its territory on the Apennine Peninsula stretching into the Mediterranean Sea. It is long in shape, as the Apennine Mountains goes from south to north. The capital is in Rome, the original place of the ancient Roman Empire. It has been the center of Catholicism since the 8th century, and is now the political, cultural and transportation center of Italy. Other famous cities include Milan, Venice, Florence, Naples, Torino, Genoa and Palermo.
Italy is usually divided into several sections. Milan is the main city in northern Italy, Toscana and states ruled by the former Pope Empire are middle Italy, while states ruled by former Naples Kingdom are called southern Italy. Cicily Island in the south of Italy is the largest in the country and even in the Mediterranean. The Sardinian Island is to the west of Cicily. Many other small islands are strewn around as well.
The scenery in south and north Italy are distinctively different. In the north, the Alpines are covered with snow all year round, showing an extremely elegant flavor. In the south, Cicily Island provides plenty of sunshine and refreshing air. You can enjoy different views.
The official language in Italy is Italian, while French and German are also spoken in certain areas. The local currency is Euro, and the time is 7 hours later than Beijing.
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CUP service opening time: October 2006
Local CUP service hotline: 0800-0007-224
Using the Card in POS Terminals
Application Range
Merchants with the CUP logo on the counter, name card stand and plate all accept CUP cards. Some merchants may not have put up the CUP logo. The cardholders should show their CUP cards and inquire of the cashier whether or not they are accepted.
Merchant Characteristics
CUP special merchants are located in Rome, Milan, Venice, Florence, Bologna, Napoli (Naples), Turin, Lecco among other cities in Italy. There are brand fashion stores such as Hermes, Zegna and BOGGI as well as art and craft shops, hotels and specialty restaurants, among which the flagship store of La Rinascente, the largest department store chain in Italy located in Duomo Square, Milan gathers all the high-end brands in Europe and operates throughout the year. CUP cards can also be used in the discount stores of VIA MONTENAPOLEONE in Milan or Via Tornabuoni and Serravalle in Florence to purchase the products of BVLGARI, the No. 1 jewelry brand in Italy with elegance and timeless reputation. CUP cards can also be used in the outlets of the famous Swiss watch OMEGA, fashion watch brand SWATCH popular with young people, as well as Sephora, the international perfume chain brand most appreciated by women.
Accepted Cards and Relevant Procedure
Bankcards with the CUP logo only, including CUP debit cards and CUP standard credit cards.
Reminder: Holders of dual currency cards cannot pay through the CUP network in Italy, so it is highly recommended that you bring with you the CUP RMB (with only the CUP logo) debit card or credit card to ensure the enjoyment of the various favorable treatments and services provided by the CUP network. As certain amounts of limits exist for credit card consumption, CUP debit cards are more suitable for large luxury related transactions on, as they are subject only to the balance of the cards (except that a spending limit is set by the individual for the debit card). For payment with the CUP credit cards, you shall input the PIN before signing. Please input any 6-digit number if there is no PIN.
Relevant Charges
No commission fee charged for overseas card-using.
Compared to other bankcard networks, the 1%-2% currency conversion fee is exempted when withdrawing cash via the CUP network. CUP will convert the amount of local currency withdrawn into that of RMB, and the bank will deduct that amount from the cardholder’s RMB account accordingly.
ATM Cash Withdrawal
Application Range
Currently, more than half of the ATMs in Italy accept cash withdrawal in Euro with CUP cards, but they do not provide balance inquiry service.
CUP cards cannot be used for over the counter transfer and cash withdrawal while abroad.
Accepted Cards
Bankcards with the CUP logo only, including CUP debit cards and CUP standard credit cards.
Reminder: Cardholders are recommended to use the CUP debit card for cash withdrawal while abroad since overdraft interest will occur when using a credit card.
How to Identify ATMs Accepting CUP Cards?
Apart form the ATMs with the CUP logo displayed on the screen, ATMs with logos of following banks all accept CUP cards.

Chinese Interface
Currently Chinese interface is unavailable.
Cash Withdrawal Procedure
1. Select “Circuiti Internazionali” (international transaction)
2. Select the language (Italian, English, French, German, etc.)
3. Input your PIN and confirm
4. Select “Cash Withdrawal”
5. Select or input the amount of Euro you want to withdraw and confirm
6. If the PIN is correct and the amount is below the upper limit (250 Euros for each withdrawal), the ATM will return the card, dispense the money and then print the transaction slip. (If the printing paper runs out, “lo scontrino stampa non è disposizione” will prompt. In such case you can select SI to complete the cash withdrawal, but no transaction slip can be printed).
Charges and Cash Withdrawal Limits
The upper limit for each withdrawal is 250 Euros. Daily withdrawal from a debit card should not exceed the Euro equivalent of RMB 10, 000. Daily cash withdrawal from a credit card should not exceed the Euro equivalent of RMB 5, 000.
Certain amount of commission fee will be charged by the issuing bank for cash withdrawal while abroad. Please consult the issuing bank for more details on specific rates, the times of cash withdrawal each day with a single card, withdrawal limit per time, accumulative cash withdrawal limit, etc. Charging standards of major banks are as follows:
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Bank Name
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Cash Withdrawal Fee from Overseas ATMs with CUP Debit Cards
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Industrial and Commercial Bank of China
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1% of the withdrawal amount + RMB 12 per transaction; the minimum is RMB 13 and the maximum RMB 62.
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Agriculture Bank of China
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1% of the withdrawal amount + RMB 12 per transaction
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Bank of China
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RMB 15 per transaction
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China Construction Bank
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1% of the withdrawal amount + RMB 12 per transaction
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Bank of Communications
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1% of the withdrawal amount + RMB 12 per transaction; the minimum is RMB 15.
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China Merchants Bank
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0.5% of the withdrawal amount per transaction; the minimum is RMB 10.
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Shanghai Pudong Development Bank
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RMB 18 per transaction; inquiry RMB 4 per time
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Ping An Bank
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No commission fee will be charged via the CUP network worldwide.
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Compared to other bankcard networks, the 1%-2% currency conversion fee is exempted when withdrawing cash via the CUP network. CUP will convert the amount of local currency withdrawn into that of RMB, and the bank will deduct that amount from the cardholder’s RMB account accordingly.
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Ermenegildo Zegna
Address of chain store:
1. 3/R VIA DEI TORNABUONI, Florence, Toscana Tel:0039 055 264254
2、8 VIA LE EUROPA, OUTLET THE MAIL, Leccio Reggello, Toscana Tel:0039 055 8657166
3、241 PIAZZA SAN MARCO, Venice, Veneto Tel:0039 041 5221204
Category: Clothing and leather products store of famous brand
Characteristics: Zegna is a world-renowned Italian brand for top clothing and leather products. As China Union Pay (CUP)’s promissory store in Florence and Venice, Zegna provides you the best shopping enjoyment with its elegant store layout, high-quality products and professional services. The discount promissory store of Zegna inside the large discount shopping center “the Mall” in Leccio Reggello, Toscana will give you more choices of high quality and low prices.
Products: brand clothing and leather products
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