Located in Scandinavian Peninsula, Denmark, also known as the Kingdom of Fairy Tales, consists of many islands, most notably Jylland, Fyn and Sjælland. Denmark boasts the largest city of the northern Europe - Copenhagen and the world’s largest island - Greenland. Denmark is home to a large sum of well-known brands and fine crafts, such as the Carlsberg (beer), the delicate silverware, elegant china as well as glittering and translucent glassware.

Denmark has perfectly integrated tradition with modernity. The country is not only full of beautiful idyllic sceneries, but also flourishing and prosperous modern cities. The age-old castles, faddish skyscrapers and dynamic jazz music add charms and attractions to Denmark.

 

Denmark is also a country of long history. The Kingdom of Denmark once reached its peak as early as the 10th century and England and Norway were controlled by monarch of Denmark at that time. The Denmark’s flag, a red flag with a white Scandinavian cross, could be dated back to over eight hundred years ago. People are usually stunned by Denmark’s throngs of cultural relics and historic sites, ranging from prehistory to modern era. The sites, such as Frederiksborg Slot (also known as the Palace of Crystal) with abundant collections and Rosenborg Castle, a castle built with red bricks, are included in the places of attraction list.

 

However, Denmark becomes world famous not because of its long history or the heavenly sceneries, but the long-lasting fairy tales. People will have no difficulty in finding the fairy tales anywhere in Denmark. The Little Mermaid statue – a mermaid bronze statue created according to Hans Christian Andersen fairy tale, the Daughter of Sea, has become the symbol of Denmark. The statue depicts a daughter of sea with head lowered and it seems that she is indulging in her own happiness and memory. The statue tells the people of Hans Christian Andersen’s classics in a silent way. Hans Christian Andersen’s fairy tales are glories to each Danes. These beautiful stories endow children with limitless space for imagination and children also learn the truth, goodness and beauty in the fairy tale world. The fairy tales has filled Denmark – the well-known Kingdom of Fairy Tales with warm memory of childhood.

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1.        ILLUM

Østergade 52

1001 Copenhagen K

Phone: (+45) 33 14 40 02

Fax: (+45) 33 32 62 06

As the largest shopping mall in Copenhagen CBD, ILLUM houses 446 prestigious Scandinavian and international brands

2.        Magasin Du Nord

Kongens Nytorv 13

1095 Copenhagen K

Phone: +45 3311 4433

Known as the oldest department store chain in Denmark, Magasin Du Nord receives 450,000 customers every week. Its primary offerings cover women’s fashion, men’s fashion, children’s fashion, health-care and cosmetic products, fashion accessories, home furnishings, sports accessories, toys, books, food and wines as well as private brand products.

Magasin Du Nord exhibits a simple and unsophisticated Paris style mingled with a strong sense of culture; yet the eye-catching trademark ‘Magasin’ adds a strong commercial touch. Quite a number of brands showcased in Magasin Du Nord may be unfamiliar to Chinese, but fashions there certainly merit your serious consideration. Prices are not exorbitantly high and there are many small arts & crafts that you could bargain for. Of course, the underground chocolate store is a must-go for tourists, where the handmade chocolates are believed the best in the world. An exquisite collection of various uniquely shaped chocolates never fails to give customers an illusion of entering a classic yet modern chocolate palace, not to mention the strong taste and smooth feel in the mouth. If crowdedness is not a concern for you, Magasin Du Nord is doubtlessly a shopping paradise.

3.        ROYAL COPENHAGEN

Royal Copenhagen Flagship Store
Amagertorv 6
1160 Copenhagen K.
Phone: +45 3313 7181

Royal Copenhagen - Copenhagen Airport
Copenhagen Airport
Terminal 2
2770 Kastrup
Phone: +45 3252 8516

Royal Copenhagen Factory Outlet
Søndre Fasanvej 9
2000 Frederiksberg
Phone: +45 3834 1004

ROYAL COPENHAGEN was originally set up as a porcelain factory to manufacture royal-family-use articles and gifts by Queen Juliane Marie in AD 1775. An integration of traditional Nordic craftsmanship with oriental ceramic painting style and the unique and elegant design combine to make ROYAL COPENHAGEN a national treasure that Danes feel proud of. The crown in the ROYAL COPENHAGEN symbol indicates its close relationship with Danish royal family, and the three wave lines represent the straits surrounding Denmark.


4.        Georg Jensen
Georg Jensen Commercial Street Outlet in Downtown Copenhagen
Amagertorv 4
1160 Copenhagen K
T  +45 3311 4080

Georg Jensen Airport Outlet in Copenhagen
2770 Kastrup
T  +45 3251 7825

First established in Denmark in 1904 and having over 100 stores in 12 countries, Georg Jensen is crowned as one of Top 10 luxury brands globally, which offers a diversified collection of products ranging from jewelries to decorative accessories. In the beginning of his career, Mr. Georg Jensen was merely a silversmith making exclusively-designed silver cutleries and jewelries; but today, Georg Jensen has succeeded in applying his exquisite craftsmanship to numerous products, including gold and silver accessories, platinum and diamond jewelries, wrist watches, cutleries, concave containers, home furnishings and office supplies. Its pure and graceful Scandinavian design has won the hearts of millions of users around the world. Each piece of works provided by Georg Jensen presents a humanistic and sculptural beauty.

5.        HOUSE OF AMBER

HOUSE OF AMBER/Copenhagen Amber Museum

Kongens Nytorv 2, by Nyhavn

DK – 1050 Copenhagen K.

T +45 33 11 67 00

Legend has it that ambers are tears of mermaids, which are precious for each drop takes thousands of years to form. Located near the new port of Copenhagen, HOUSE OF AMBER boasts a collection of exquisite amber products, enjoying a high reputation in Demark. Only the gem-class amber materials are allowed into HOUSE OF AMBER. This longest and largest store that specializes in manufacturing and sales of ambers art has a total of 5 outlets in Denmark, all of which accept CUP cards.

6.        ECCO Chain Store (Denmark)

ECCO was founded by a 35-year-old shoemaker, KARL TOOSBUY in 1963. Headquartered in Denmark, ECCO is one of the Top 3 leisure shoe brands worldwide. Its basic philosophy is to design and make shoes fit for work, leisure time and festive occasions by creating a pleasure of walking. 

 

7.        Jack&Jones Chain Store (Denmark)

The famous Danish brand Jack&Jones, with its perfect combination of international brand concept with the simple and pure Nordic design, has caught the eyes from fashion-conscious men all over the world. It is definitely a European fashionable men’s wear brand that sets the trend of the world.

Jack&Jones’ design is of metropolitan style. It has designers immersed in the fashion in Paris, London, Milan and Copenhagen to absorb and incorporate the elements of every season’s latest trend into Jack&Jones’ brand designs, which highlights men’s unique touch on modern fashion and the quality life of male elites in cosmopolitan cities. Its concept of ’People with Denim Attitude’ is recognized and popular among the youth!

 

8.        VERO MODA Chain Store (Denmark)

The well-known Danish brand VERO MODA has always been offering characterized cut for cosmopolitan women to create a look of independence, confidence and mature. The very first VERO MODA franchise store was opened in Denmark in 1978, selling uniquely designed women’s fashion and accessories. Unlike other up-market European fashions, VERO MODA advocates an idea of ’Better Wearing It than Looking It Up’. Fashionable design, right price and global supply chain makes VERO MODA a top priority for women nine-to-fivers across the world.

 

9.        ONLY Chain Store (Denmark)

ONLY, the famous Danish brand, designs only for girls who are thirsty to be the focus of attention on the streets. It has a handpicked team of designers in fashion centers such as Paris, London, Milan and Copenhagen, thus standing at the frontier of fashion in European and setting the trend worldwide.

ONLY is all about different, passionate and vital. The hottest pop music and fashion in the season are source of inspiration for ONLY’s design. Its tailored cut perfectly shows the character of that girl and make these young women look charming as they are.

10.    LEGO Chain Store (Denmark)

As a ‘Made in Denmark’ brand, LEGO has a ‘hybrid’ name deriving from two Danish words ’leg godt‘, meaning ’play well‘ and, in the Latin language, ’I put together’. ’Play on’ has always been a self-expression of LEGO, which has inherited the brand connotations of ’LEGO’ or ’play well’. With a history of over 50 years, LEGO’s toys can be found in 80 million families in 140 countries, improving children’s imagination and creativity and inspiring them to explore uncertainty. LEGO bricks have been many children’s companion as they grow. For children and parents, LEGO is all about happiness, boundless imagination and innovative future.

LEGO has all along ranked within Top 5 children brands worldwide. It is also one of the four largest toy manufacturers in the world and was crowned as ’Toy of the Century’ twice in 2000.

 

11.    Illums Bolighus Design Store
     
     Amagertorv 8-10
     DK-1160 Copenhagen K
     Phone +45 33 14 19 41

 

The home furnishings provided by Illums Bolighus include works of many avant-courier designers in Denmark and the rest of Europe. The four-storey hypermarket houses a wide range of daily necessities, from hooks, cutleries all the way to furniture. Each specifically designed work is featured by its unique shape, colors and, of course, interesting materials.

12.    Birger Christensen Furs Store

OSTERGADE 38
1100 COPENHAGEN C
DENMARK
T +45 3311 5555

Established in 1869, Birger Christensen is located on the famous pedestrian street ‘Stroget’ in Copenhagen, and is the largest fur retailer in North Europe. As the oldest member of Copenhagen Purple Club (only a less than 1% of top-class mink fur is eligible for the membership), Birger Christensen reselected 1% of the selected mink furs to manufacture fur coats. The fur coats for royal families of Denmark, Sweden and Greece are all made here.

Jens Birger Christensen, the fourth generation of the family, is now at the helm. What makes him different is that he allows Birger Christensen to offer designs of many big-name designers from brands such as Prada, Miu Miu, D&G, etc.

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