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UnionPay Brand

“UnionPay”, which literally means interoperable service of bank card, is a brand co-owned by China bankcard industry.

Ever since the establishment of UnionPay in 2002, the three-color logo of UnionPay brand has appeared on over 4.6 billion pieces of bankcards. UnionPay card can not only be used in China, but also be accepted in 141 countries and regions outside China until November 2010, accompanying the wonderful life of hundreds of millions of cardholders.

The logo of UnionPay brand has the background of parallel arranged design of red, blue and green, setting off the design of the English word “UnionPay” and Chinese character “银联”. Three different colors are arranged closely on the card, which means the networking of bankcard and joint development of all parties in the industry. Among these three colors, red symbolizes aggressive; blue symbolizes extensive and deep; green symbolizes safe and highly efficient. The English word “UnionPay” means UnionPay cards can be accepted internationally; the ending character is connected with the upper right side of the Chinese character “银联”, which means UnionPay brand will go internationally and gradually develop into an international bankcard brand with significant global influence.  

 

 

According to the survey conducted by the international research company - AC Nielsen, the brand recognition of UnionPay brand in Mainland China reaches 100%, taking the lead in bankcard market of China. At the same time, UnionPay brand is providing services for cardholders in more and more countries and regions with the global extension of UnionPay acceptance network. In Hong Kong and Macao and Singapore, UnionPay cards have become the preferred brand for local card usage of Chinese cardholders. In Japan, Korea and many other countries and regions, over 50 major financial institutions have cooperated with UnionPay to issue UninoPay cards in local currencies.

UnionPay brand is starting to gradually come into the life and field of vision of people all over the world.


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